Startup Plan

Free Until Funded

One of the most difficult challenges in starting a company is growing your business with a tight budget. To help founders worry about one less cost, we’re offering qualifying startups our Growth plan completely free until they’ve raised their first $1M.

There’s no time limit or hidden fees, we simply don’t want auth to get in your way. We will be accepting applications for this program until Apr 1, 2023.

Apply Now

Why is it free?

We believe that our pricing is very fair for both new businesses and established enterprises, however, we also understand that at the time you need to add authentication to your product there’s a lot of uncertainty. You (probably) don’t have users yet. You (probably) are still building out your MVP.

We’re founders ourselves, and we know how difficult it can be to choose between paying for a tool that can help you move faster and protecting your runway. Our goal with this program is to align our incentives with our customers and help get them on the path to growing quickly.

How does it work?

If you are a startup that’s planning to eventually raise money:

  • Fill out the form above with your name and email.
  • We’ll ask you a few questions about your business to make sure you qualify.
  • Once approved, we’ll enable a business plan for your account.
  • You’ll take 30 minutes to implement PropelAuth.
  • Afterwards, we’ll check in every few months to see your fundraising status. We promise not to send superfluous emails and we can’t call you because we won’t have your number.

Are there any limitations?

This offer is valid until you raise $1M (USD) or reach 5,000 monthly active users. Why 5,000? When we asked founders that were building B2B businesses, 5,000 MAUs was the equivalent of “so many [users] that we are definitely crushing it.”

Communication is key. We ask that you keep us up to date on your fundraising status. We didn’t want to add a set time limit because not all businesses are funded within their first year.

What about bootstrapped businesses?

While we have a lot of respect for people who are bootstrapping their own business, it’s hard for us to set a concrete milestone for when it makes sense to start paying for auth. If you’re interested, please reach out to us and we can chat about your options!

Ready to get started?

Create an account to explore PropelAuth with zero risk. Test our product, not your patience.

Comprehensive free plan
No credit card needed
Work with developers, not sales