Auth for B2B products
Don‘t waste time building on top of your auth provider. We provide everything you need out of the box, from your MVP to your IPO.
Backed by
TRUSTED BY TOP B2B STARTUPS



Organizations as a service
Your users aren't just individuals. They are teammates.
With PropelAuth, your users can invite and onboard their coworkers themselves — no additional coding necessary.
View org features
Configurable Roles (RBAC)
Pick roles that match your product. Change them anytime.
Your users will need different levels of access with an organization. Choose a role/permissions structure that works for you today.
If you want to change it, we automatically migrate your users and pending invitations.

Market-ready in Minutes
Customizable UIs hosted on your domain. Beyond just signup/login pages, we also include account management, 2FA enrollment, organization management, and more.
Simple APIs, Powerful Use Cases
You don't need to become an auth expert. That's our job.
Read the docs
Built by introverts
When you need help you’ll get support, not a sales pitch.
Get OpenAI's authentication without OpenAI's budget.
Sign-in Features Your Users Expect
More security. Less friction. Enable sign in with passwords, magic links, social logins, or SSO. 2FA enrollment available out of the box.
Explore optionsFlexible as you scale
Your authentication will change dramatically as you scale. We always build with this in mind - whether it's disabling public signups for your beta launch or enabling SAML to close your first enterpise deal, we've got you covered.
Built-in email
There’s no need to set up your own email provider or waste time designing transactional emails. Send magic links and more without dealing with another integration.
Disable public signups
If you need full control of user onboarding, you can disable public signups and add your initial users manually.
Admin Dashboard
A full user/organization management dashboard for your team. Reset 2FA, resend email confirmations, and more.
User Impersonation
Coming Soon See your product from your customers' perspective. Test out features or debug issues.
Enterprise SSO / SAML
Need to integrate with Okta/Azure AD to secure that big deal? With one click, your users can set up those integrations, and you don't even have to change your code.
Case Studies

I followed each of the onboarding steps one by one, and in half an afternoon I had our auth up and running. This saved us a ton of time, and allowed us to launch with auth features that are a huge pain to build and now considered must haves for any business clients.
Trey Holterman, Co-founder & CEO

PropelAuth allowed us to focus on our main product features, while not worrying about the auth portion. We were able to dedicate our engineering resources on our product while keeping our infrastructure simple.
Josh Gray, Founder & CEO
Complete Control Over Your UI
Our brand new React-based component library gives you drop-in authentication with maximum customization.
Welcome
Ready to get started?
Create an account to explore PropelAuth with zero risk. Test our product, not your patience.