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Auth for B2B products

Onboard individuals and teams to your product easily and securely.

TRUSTED BY TOP B2B STARTUPS

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Launch Today

No UIs or emails to build. Integrate with a few lines of code.

Our hosted UIs are fully customizable and include everything from the obvious like signup, login, and password reset to the more advanced like 2FA enrollment and API key management.

These UIs allow you to ship quickly, however, if you want to design it all yourself, we also provide APIs and SDKs for all major languages/frameworks.

Check out our Quick Start Guide

Organizations as a Service

Your users aren't just individuals.
They are teammates.

With PropelAuth, your users can invite and onboard their coworkers themselves — no additional coding necessary.

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Screenshots of the product
Screenshots of the product

Configurable Roles (RBAC)

Pick roles that match your product.

Your users will need different levels of access with an organization. Choose a role/permissions structure that works for you today.

If you want to change it, we automatically migrate your users and pending invitations.

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Organizations as a Service

You are enterprise ready.
No additional coding needed.

You closed an enterprise deal? Hell yeah! Now you need to integrate with their identity provider, like Okta or Azure AD.

Enterprise customers can use their identity provider to manage access to your app. The code that you already wrote for organizations? It works with SAML customers as well.

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And more...

Debugging has never been easier.

Log in to your product as your users. No more asking to see console logs or long back-and-forth tickets.

Includes strict controls to ensure only authorized users can impersonate.

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how impersonation works

Built by Introverts

Straight-forward, transparent pricing. No surprises.

When you need help, you’ll get support, not a sales pitch.

Free until Funded Startup Plan

The product is completely free until you've raised $1m in funding.


No time limits, no pressure - you just get us in your corner helping you grow.

Ready to get started?

Or, you've made it this far, what's another two minutes?