One of the many pressing questions that every new company must determine is, “When should we implement auth?” And, soon after, “Should I build auth myself or use a service provider?” When Trey Holterman was co-founding Elegant, a startup helping business teams build and send personalized insight reports to users,

PropelAuth allowed us to focus on our main product features, while not worrying about the auth portion. We were able to dedicate our engineering resources on our product while keeping our infrastructure simple.